The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 limited version bottles will probably be generated producing this an unmissable bit of history for collectors.
This new, light-weight bottle is really a issue of exquisite magnificence; but more importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on making use of these learnings across our selection, getting additional progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s five years of investigate and growth have meant the knowledge received is becoming used across the variety of Diageo goods.
We’ve released Distilled 2025 – exploring the top developments driving client discussions around the world.
We hope that our discoveries could have a beneficial impact within the wider business and aid find out new options for lighter, lessen carbon packaging alternatives.”
This new, lightweight bottle is often a thing of exquisite attractiveness; but additional importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on implementing these learnings throughout our variety, using far more progressive strides as we glance to the future of Scotch.”
We hope that our discoveries should have a good effect inside the wider market and support find new alternatives for lighter, lessen carbon packaging alternatives.”
Of course—this collectible edition might be requested on the web and transported securely for your door with signature confirmation.
With fewer than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.
We're in this article whenever you're wanting to go ahead and take plunge with Johnnie Walker and learn cocktail recipes, new products launches and the most recent from our entire world of whisky.
Diageo has mentioned the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.”
With less than 888 bottles introduced globally, Every single check here bottle is independently numbered and offered within a luxury collector’s case.
“Rather then hold this new knowledge near our upper body, we’re energized to be offering a royalty-cost-free licence to our granted United kingdom patent to the entire world.
In whisky packaging, luxurious usually implies significant—think thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker wants to upend that considering and embrace the notion that lithe is deluxe.
We have been a world leader in beverage Alcoholic beverages with An impressive assortment of models throughout spirits and beer.
That activity fell to Diageo’s global design and style director Jeremy Lindley. Energy and security were being Lindley’s priorities, but function required to adhere to sort. Immediately after learning the naturally strongest condition for glass will be the teardrop—The form it naturally assumes when liquid—Lindley and his staff created a teardrop with square sides, in a very nod into the common Johnnie Walker silhouette.
Johnnie Walker set out to progress the spirits market by experimenting with light-weight glass for its luxurious whiskies, inspired through the trend to 'sensitive' as opposed to 'heavy' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.